8/02/2018

Is the ketchup packet the new straw?


Don't knock it: Small changes keep the conversation going.

It doesn't seem that long ago when Heinz was redesigning ketchup packets to make them easier to use in a minivan, but that was seven years ago. Heinz recently announced another redesign to the ubiquitous packets of ketchup, this time one that's more sustainable.

The company recently announced that it aims to make all of its packaging "globally recyclable, reusable or compostable by 2025," according to Bloomberg. That means difficult-to-recycle packaging for products like ketchup packets, Capri Sun juice pouches, and the individual wrappings for Kraft Singles (Heinz and Kraft merged in 2015) will go through major overhauls because they use foil and plastic that are fused together. The materials aren't easily separated and therefore difficult to recycle, particularly in municipal recycling programs...more