How to Develop Your Design Philosophy

When Steve Jobs and Steve Wozniak joined forces to create the Apple I computer, do you think their first step was to start sketching what the product would look like? When Peter Thiel and Elon Musk co-founded PayPal, did they jump into designing screens?

No way!

They started by developing their design philosophy: a clear, succinct summary of their vision, product strategy, and goals.

However, when our team at Drawbackwards meets with a company that’s looking for help improving their product or service, they often want to begin brainstorming or designing solutions right away.

They’re asking for the most difficult task and rarest skill set of UX design: ideation and problem solving. What they don’t realize is that when they see a beautiful product or seamless experience that works perfectly and changes their life, that’s just the tip of the iceberg....more