The Changing World of Promotion for Artists

Promotion. Or more specifically, self-promotion, is something that all illustrators have to do at one time or another. Some of us feel good about it, some of us try not to think about it and some of us can’t stand it. Regardless of how you feel about it, you are likely getting very little work without it.

Historically, the advice has been to set up meetings with Art Directors (especially pre-internet) and to send postcards or other physical mailers 2-3 times a year. Once the internet was firmly in place, sending emails 3-4 times a year became the standard advice. We were always trying to walk that line between staying top-of-mind without being annoying. Then, of course, came social media.

The world of promotion is not what it was even when I started in illustration about 9 years ago. So how do we navigate this new world?...more