10 huge graphic design trends to know for 2018

What were the biggest graphic design trends of 2017, and what graphic design trends will be big in 2018? As 2018 takes off, we asked leading designers and studio heads to reflect on 2017, to identify the biggest movements of the moment and forecast what will be big this year.

Just as when we brought you the biggest illustration trends, this isn’t about following the creative herd: it’s about taking stock of where the design industry is right now.

Whether you use these trends to be inspired or move steadfastly in the opposite direction, the information here can help inform your design choices in 2018. Read on for our predictions of the biggest graphic design trends of 2018…

1. The 'Little Big Idea'

“The design theme of 2017 was big impact, but paradoxically the best work achieved it by really sweating the small stuff,” says Chris Moody, creative director at Wolff Olins. “The things I have found the most striking are the consomm├ęs – those jobs that focus on something singular and use it to create something with clarity, distinctiveness and beauty: the ‘Little Big Idea’....more