More & More Millennials Choosing Socially Responsible & Moral Investing

Over three-quarters of Millennial investors are currently choosing to or are interested in investing their finances in socially responsible and impacting investment options that aim to create positive change in the world, according to a new report published by investing platform Swell Investing.

Swell Investing — “an impact investing platform that aims to deliver profit as well as purpose” — tasked Harris Poll with surveying 2,207 US adults aged 18 and over, made up of 436 Millennials aged 18-36, among whom 235 have investments — which I would not suggest is highly representative, but is nevertheless still statistically significant. The survey found that 78% of these millennial investors are currently invested in socially responsible and impact investing options — defined in the survey as “investing in companies that are creating positive change in the world and have strong environmental and workforce policies” — or plan to in the future.

More specifically, 54% of Millennials responded, “I don’t currently invest in socially responsible or impact investing options, but I plan to invest in the future” while 24% confirmed they “currently invest in socially responsible or impact investing options.”...more