3/20/2017

Facial hair for forests: BeardsOn uses whiskers to raise money for planting trees


This Australian non-profit's campaign urges men to "unleash a beard" to "save the planet with your manhood."

Back in 2011, Jeff Kart wrote about Budweiser's beer beard campaign, but other than that, we don't often cover facial hair, while we do write about trees and forests (which is probably fair considering we're named TreeHugger, not BeardHugger). However, sometimes there's an opportunity to write about both, and as a bearded treehugger myself, I'll gladly connect the dots between beards and trees. OK, so beards and trees aren't necessarily connected in any obvious way, but an Australian non-profit, BeardsOn, is using men's facial hair and those who love it to raise money for tree planting, which is kind of like Movember, but for forests.

For 90 days this summer (actually winter, as this campaign originates in Australia), BeardsOn is running a campaign to "Save the planet with your manhood for future generations," and although saving the planet with your 'manhood' might be worthy of a giggle or two, rest assured that it's your beard, not your genitals, that's being referenced here....more