11/10/2015

17 Most Laughable Myths Of The Music Industry


1) Getting A Record Deal Means You Will Be Successful

Did you know that 98% of all acts that sign to major labels fail? Meaning 98 out of 100 artists who actually get the deal don’t recoup enough money to pay for their advance and get dropped before their second (or even first) album is released. Getting a record deal is much riskier than going at your career on your own. Success doesn’t need to mean getting on the cover of Rolling Stone magazine, selling out arenas and getting hounded by the paparazzi. It can mean making a comfortable living as a musician. And you don’t need a record deal for that.

2) Windowing Is An Effective Strategy

Windowing means holding off putting your album on streaming services for a window of time to maximize sales. It may have an been effective strategy in 2012. Or not. Taylor Swift windowed. Ed Sheeran did not. Adele did. Mumford and Sons did not. They’ve all done just fine. And broke sales/streams records. But it’s almost 2016. You can’t put your album on iTunes and not Apple Music. Not, you shouldn’t. You literally can’t. Apple won’t allow it. YouTube Red is launching and will kill windowing dead in the water.

If people can’t listen to your album they will move on. All the release day hype and marketing money will be for naught if when people go to check out the album, they can’t. They will forget about you. They aren’t going to spend $10 just to see if they like it. Unless you’re Taylor Swift or Adele, it’s not going to work. If you want a successful touring career, break down the access barriers. And remember, fans aren’t going to pay for music anymore. And that’s Ok!

3) Streaming Is Bad For Music

A CD or download sale is treated equally no matter how great the album is. It’s a one time payment never to be earned on again. Contrast that with streaming. If a song is great it will get played over and over again for years and years. Earning MORE than just a single sale ever could. Streaming pays less initially, but much much more in the long run – if the music is good of course....more