1/08/2018

The secret to creativity – according to science


Whether you get mesmerised by Vincent van Gogh’s painting The Starry Night or Albert Einstein’s theories about spacetime, you’ll probably agree that both pieces of work are products of mindblowing creativity. Imagination is what propels us forward as a species – it expands our worlds and brings us new ideas, inventions and discoveries.

But why do we seem to differ so dramatically in our ability to imagine? And can you train yourself to become more imaginative? Science has come up with some answers, based on three different but interlinked types of imagination.

Creative imagination


Creative imagination” is what we normally consider to be creativity with a large C – composing an opera or discovering something groundbreaking. This is different from everyday creativity, such as coming up with imaginative solutions to household problems or making crafts.

Creative inspiration is notoriously elusive. Being able to train creativity or induce a state of creativity has therefore long been the aim of many artists and scientists.

But is it possible? We know that some individuals have a more creative personality than others. Yet research has suggested that creative imagination can also be boosted through our environment or simply putting in lots of hard work. For example, experimental studies have shown that when children engage with creative content or watch others be highly creative, they become more creative themselves....more