5/15/2017

Norton Point makes stylish sunglasses from recycled ocean plastic


If you’re looking for a new pair of stylish sunglasses with a sustainable twist, then you should check out Norton Point. This innovative company, founded in 2015, makes its shades from upcycled ocean plastic, which means you can get the lightweight practicality and durability of plastic sunglasses without tapping into virgin resources.

Norton Point’s glasses are made from high-density polyethylene (HDPE), the most commonly found plastic used in millions of consumer products. The company is based in Martha's Vineyard, MA, but it sources its ocean plastic from Haiti, a beautiful Caribbean island that struggles terribly with plastic pollution, partly due to lack of adequate recycling facilities, but also because the ocean tides relentlessly push plastic waste from the rest of the world onto its beaches.

An estimated 8 million metric tons of plastic flow into the world’s oceans annually, which has horrific effects on marine habitats and wildlife. It also accounts for more than $80 billion in value thrown away each year in the form of single-use plastics, such as straws, bags, and bottles. From every angle, this is a ridiculous practice, which is why alternative business models such as Norton Point’s are so hopeful. They show that there is another way to do business, that it can be profitable, and that it can improve the world, rather than contribute to its destruction....more