5/23/2017

Are Men With Beards More Desirable?


In the past few years, a number of predictions have declared the end of the beard. “Sorry guys, beards are over,” said the website Mashable. “Beards Aren’t Cool Anymore,” said Vice.

But beards are still here — at the Oscars, parading down catwalks and on regular guys. Could it be that beards are more than a fashion statement?


Science suggests that facial hair — from scruffy day-old stubble to full Grizzly Adams — is imbued with social messages, and can play a significant role in a man’s love life.
Last year, researchers from the University of Queensland in Australia decided to explore male facial hair to determine what role, if any, beards play in sexual attractiveness, masculinity and short- and long-term relationships.

The team gathered data from 8,520 women, who were divided among three groups. Each group of women was shown pictures of men with varying degrees of facial hair. The images, which had been manipulated by the research team to show the same men more or less bearded, showed the men with clean shaven faces, light stubble (five days of growth) heavy stubble (10 days of growth) and a thick beard representing about one month of growth....more