Not surprisingly, Popova’s work ethic is as relentless as her curiosity. Yet, after eight years of providing a service that lights up creative minds around the world, she is feeling the strain. Over tea, we talked about her struggle to dial back the pace of her workflow, and the tension between “getting things done” and being present in your own emotional reality.
The “Information Age” seems to have ushered in this hectic, new pace of working that’s driving us all a bit crazy. And it feels unsustainable. How do you think we ended up here?
I think that word “should” in our internal narratives is very toxic—this notion of, “what should I be doing?” and it’s always pegged to some sort of expectation, whether it’s self-imposed or external or a combination of the two. It’s hard to balance those expectations of what you should be doing with what you want to be doing. I feel very fortunate in that to a large extent what I do is exactly what I want to be doing for myself, and I still write for an audience of one. I read things that stimulate me and inspire me and help me figure out how to live and then I write about them. The fact that there are other people who enjoy it is nice, but it’s just a byproduct...more at 99U