Testing the Orlebar Brown SnapShorts App

Furthering their commitment to the world of photography, swimwear brand Orlebar Brown recently released an app, SnapShorts, that lets anyone turn their photographs into swim trunks. Within SnapShorts, one can select a photo they've taken, choose how it lays out on the shorts and then order immediately. It's a four-step process toward an entirely unique pair. The brand has been printing photography on their high-quality swimwear for a while now, and this makes for a next natural step—granting customers even more control (but maintaining all the features we love: quick-drying, 100% polyamide fabric; engraved side fasteners; fantastic fit and European manufacturing)....more

ART: Heiko Müller

The Biochemist Behind Light Beer, the Greatest Marketing Gimmick the World Has Ever Seen

When it comes to products we eat or drink, we love our gimmicks.

In the past week alone, Crystal Pepsi has returned to the shelves after a 23-year absence and Burger King tried putting a Whopper in a tortilla wrap.

Those are great gimmicks that will win some pretty killer business for those brands, despite the likely high calorie counts of each item. (A 20-ounce bottle of Crystal Pepsi has 250 calories. How? It's clear!)

But the greatest gimmick of all time might have been the creation of light beer—a swill that is widely derided by snobs like me, but nonetheless defines the modern beer industry.

It was an immense success story, because it solved a problem for many beer drinkers, Bud Light didn't hit the market until 1981, but despite that, the light beer category exploded, making up 28 percent of total beer sales by 1990, according to the Chicago Tribune.

As one supermarket category manager told Chain Drug Review back in 1998, "Beer drinkers may be couch potatoes, but if they can't rouse themselves to shed their fat with exercise at least they want to slow the weight gains. If they drink a light beer with their baked chips, they can tell themselves they're not neglecting their health."

These days, light beers make up seven of the ten most popular brands of U.S. beer, with Bud Light far outpacing everyone else.

But Bud Light didn't invent light beer. In fact, Miller Lite beat them to the market by years. And both have Joseph Owades to thank for the invention....more 

Audiophiles in Japan are installing their own electricity poles

Audiophiles are known for doing some pretty extreme things in their quest for 'purer' sound, such as buying headphones that cost as much as a good car or getting ridiculously overdone cables with little to no practical benefit. However, the Wall Street Journal notes that some Japanese listeners are taking things one step further. When Takeo Morita worried that "tainted" power would affect the quality of his tunes, he installed a roughly $10,000 utility pole with his own transformer to get more electricity straight from the grid. And he's not alone -- there's a whole magazine dedicated just to selling audio-related power equipment, including poles...more 

Science Says If You Go To Music Festivals, You’re Happier Than Most People

There’s a reason it feels like ~something~ takes over you when you’re at a concert or festival.

It’s not just the sick beats making you feel high off life. It’s also the fact we feed off the energy of those around us, and it’s been like that for thousands of years.

Believe it or not, partying is important. It serves a legitimate purpose aside from getting boozy with friends. Plus, people who party and go to festivals actually get more out of life and are probably happier than those who don’t.

A new study done in Australia and published in Psychology of Music showed a connection between people’s happiness levels and whether or not they attend music events.

That being said, a study of 1,000 people doesn’t prove that if you go to more concerts and festivals, you’re automatically happier. But, it does give us reason to investigate what’s really at play biologically when you go to a festival or really fun party.

Psychologists who specialize in evolution speculate humans have always danced to communicate, strengthen relationships and bond with each other.

The phenomenon of shared energy at festivals is attributed to what French sociologist Emile Durkheim calls “collective effervescence.” It’s basically what happens when a group of people get involved in something that allows them to communicate the same thought simultaneously while participating in the same action....more  

MUSIC: Roisin Murphy - Mastermind

MUSIC: Wild Beasts - Eat Your Heart Out Adonis

MUSIC: Colouring - About You